A website can make difference

No matter how large or small your business happens to be at this stage, a Web site can make a big difference. Many customers love to get online for quick answers to their questions. And when your company reaches a certain level of growth, you might branch out into online sales. But right now, no matter what stage you’re at, your company’s Web site needs to include certain information. Not making certain facts and details available to your site’s visitors will drive would-be customers away – to other sites that offer what they want. point 1. If you’re trying to convince people in your area to come by your physical location, you should include a map and driving directions. Not everybody knows exactly where you’re located. And remember that some people are new to your city or town. They won’t necessarily know the area well. Even if you don’t sell online just yet, prices are good to know. Why should people bother calling you to ask how much you’re charging for Widget A when your competitor’s Web site lists their price for the item? point two: Online privacy is very important to many customers. If you do not sell, trade, or otherwise reveal personal information, you should mention this on your Web site. It’s only fair to mention that you do intend to do these things, too. Either way, your site’s privacy policy should be easy to find and written in clear language. Not every visitor will bother reading this page, but there are plenty of online shoppers out there who want to know. And finally, you should publish your company’s return policies. Make these as clear and easy to understand as possible. This page should be easy to find, like the privacy policy. You might link to this page from the checkout page, just to make sure that your customers have multiple opportunities to view the policy. ***